Hiring a Freelance Website Copywriter? 5 Things You Can Expect
A freelance website copywriter is the missing piece in your online marketing campaign.
You’ve been pulling out your hair while running online marketing campaigns for your business. Tragically, despite hours— days, even— of work, your conversion rates still haven’t increased.
It may be a problem with your website’s copy.
Fortunately, hiring a freelance website copywriter will fix that. Unfortunately, there’s a massive amount of unqualified freelancers out there.
To help you sort through the masses, we’ve compiled a list of five things to expect from that perfect copywriter who can pull your business from marketing purgatory.
1) They Ask Pertinent Questions
Expect a freelance website copywriter to ask questions about your existing copy. Which pages are visited the most? What sets your company apart from others? Who is your target audience?
Writing is an art form, and copywriting is no different. To drive sales and subscribers, a copywriter needs to understand your company’s brand voice, services, and target audience.
You’re not selling your product or service— you’re selling its hidden benefits! Copywriters know this more than anyone.
2) They Edit What’s There
“Simply changing one word or one figure in a headline can dramatically improve the response,” says famous copywriter Maria Veloso in Web Copy That Sells. A website copywriter can make what you already have even better.
If you yourself wrote the copy for your company’s website, you should feel proud! Writing takes thought, consideration, and strategy— it’s no easy task. But writing also requires revision.
Hiring a freelance copywriter doesn’t mean throwing away your whole website. The writer will edit what exists. This can look like altering the sequencing, word choice, or style of the copy. Impossibly, they can make you sound even more like you.
3) They Create Astounding Copy
Constructing high-voltage copy from the bottom up is the core of copywriting. Even if you have existing copy, a freelance copywriter can make brand-new suggestions.
They may pitch ideas to start. Or, they may take what they learned from Part One and start writing.
Don’t expect an entirely new website delivered overnight. A single web page should take a few days to finish. Even one blog post will take more than a few hours to write.
A great writer goes further than expected to research, write, edit, and revise a piece of copy. This kind of writing isn’t like a high school essay— it should convert traffic for a long time.
4) They Are Willing To Workshop
After they give you a rough draft, a website copywriter should be open to changes. Remember: the copy is part of your brand voice. If you feel like it isn’t representing you fairly, the writer will polish it until it does.
That being said, it’s important to listen to your freelance copywriter’s suggestions. If they’re true masters at their craft, then the copy they give you has a reason behind each word. Be open to their ideas as well.
5) Their Work Exceeds Basic Expectations
You’re looking for copy that is well-researched, edited, and eye-catching. This is the standard. If a freelancer asks relevant questions and prepares several revisions of their work, they’re well ahead of the pack.
While mistakes happen occasionally, constant grammar errors aren’t a good sign. This means the writer either doesn’t understand the style they’re writing in, or they aren’t being careful when editing.
Great sales copy injects emotion. That can’t happen if it’s full of mistakes.
Ready to find that perfect writer?
Posting on websites like Upwork and Fiverr will draw massive amounts of people. Sorting through them can quickly eat up your time. Fortunately, finding a quality freelance website copywriter is as easy as pressing the button below.